Tips for designing your advertisement

Road safety requirements for digital posters

1. A digital poster displayed on outdoor screens shall be designed in such way that it does not disturb or mislead the road user.
2. The digital poster must not have a background change with high contrast or color difference. The minimum length of a digital poster presentation is 10 seconds.
3. Flashing, fast-moving or intentionally startling animations / effects / elements in the design are not allowed.
4. It is not permitted to display content that results in the entire design moving in a continuous and rapid motion at once, except when changing a digital poster. For example, movie trailers or TV commercials are not allowed.
5. Background exchanges between advertisers must be smooth, using internationally recognized fade-in / fade-out, crossfade or similar defrosting techniques.

Distance

The goal should be to show the content of the ad, not the screen itself. In order for the clip to be clearly distinguishable and visible from a distance, the following should be avoided: excessive text, description of the product (s), small design elements.

Identifiability

In addition to readability, good advertising should also be recognizable. To achieve this, the “less is better” principle should be followed, focusing only on the essentials and omitting the superfluous ones, and emphasizing the message by using a contrasting background. The display of the brand throughout the advertising clip also helps to confirm the advertising message.

Safety

To avoid dangerous situations, the use of sharp animations or flickering / flashing effects is prohibited in advertisements. High contrasts and frequent background changes with a large color gamut are also not allowed.

White background

Try to avoid using a white background on a large area, as it competes with design elements and text. In the whiter seasons, the light background is much less visible than the colored one, and a large difference in the background colors, when the commercials change, can create a dangerous situation – the so-called “flash effect”. In addition, they light up to display white, all LEDs at the maximum brightness level, which burdens the screen and lowers the contrast of text and design elements.

Transition

Fade-in and fade-out techniques are used for smooth playback of advertisements. Please do not add the above transitions to the clips displayed on our screens – this is done automatically by the system without losing valuable airtime.

CityScreen has the right to refuse to display an advertisement if the clip does not meet the above requirements!