The screen is located in a perfectly visible place above the entrance to the shopping and entertainment center with a total area of more than 3000 sq.m .. It houses a billiard club, a game club, a pharmacy, a large number of large brand stores, a burger shop. The screen is perfectly visible from a busy intersection on Dzerzhinsky Avenue.

Located at the entrance to a large residential area. At a distance of less than 50 m. There is a stop and exit from the Michalovo metro station. The screen can be easily viewed from the RIF shopping center, from the Omega Tower business center (office of the TUT.BY portal) and from the Globo shopping center.